Since its founding over 50 years ago, Rapid Aid has been at the forefront of temperature-based therapy solutions. From our humble beginnings to a global manufacturing powerhouse, we’ve remained committed to one core mission: providing safe, drug-free pain relief products that people trust.
Over the past five decades, our dedication to innovation, product reliability, and client partnerships has helped us treat millions of injuries and discomforts at home, in hospitals, and on the shelves of major retailers worldwide.
As demand for our products has grown, so has our ability to deliver efficiently, reliably, and at scale.
Rapid Aid owns and operates four vertically integrated manufacturing facilities, enabling complete control over quality, innovation, and fulfillment timelines:
Each location plays a vital role in producing and distributing millions of hot and cold therapy units monthly, supporting private label programs, OEM production, and branded product lines tailored to regional and global needs.
Rapid Aid was founded in 1975 as a small entrepreneurial venture in Canada to meet the growing demand for non-invasive, drug-free therapeutic solutions. Even in its earliest days, the company was focused on creating practical, accessible hot and cold therapy products to help people recover from life’s everyday aches and pains.
Since taking ownership, CEO Jeff Whitely has built on that original mission, transforming Rapid Aid into a category-defining global leader. Under his leadership, the company has expanded its international footprint, invested in manufacturing modernization, and introduced trusted therapeutic solutions across healthcare, wellness, and retail markets.
Our long-term success is no coincidence—it’s the result of a deeply experienced and forward-thinking leadership team.
Jeff Whitely, CEO, has led the company’s strategic growth across North America, deepening client relationships and driving investment in sustainability and R&D.
Curtis Scott, General Manager of Asia Operations and a partner in the business, has been a key force in expanding our international manufacturing capabilities. His leadership has helped our Asia-based facilities exceed global standards for automation, workforce development, and social responsibility.
Together, our leadership ensures that Rapid Aid remains committed to product excellence, operational transparency, and continuous improvement—values that define our past and power our future.
Whether you’re launching a wellness line or expanding your global presence, Rapid Aid helps you move from concept to shelf quickly and confidently.
With deep category expertise, proven compliance, and a consumer-first approach, we’re your ideal partner for private label success.
Contact us today to discover how we can help you build a private label product line safely, competitively, and globally.